Beer/Seltzer


Program Details

Draft Program

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DRAFT PROGRAM DETAILS

We kept the below draft beers as the 4 CORE draft mandates.
If you do not have any draft lines, the below will be your package mandates.

1. Michelob Ultra 

2. Modelo Especial

3. Blue Moon

4. Bud Light 

5. The 5th draft handle option needs to be an IPA LEADER by region.
Each region will be able to select from 3 Regional IPA Leaders and 3 National IPA Leaders.

Package Program

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PACKAGE PROGRAM DETAILS

As mentioned, if you do not have draft lines, the 4 CORE beers must be your CORE package mandates.

Seltzer flavors will not be mandated to allow units to purchase flavors that best fir the market and guest preference.

Please reference your Regional Market Drivers, as you build out your packaged beer program. 

Regional Selections

Regions have been redefined to best respond to market drivers. Click on the image to enlarge.

To access beer information for your region, please click on the appropriate button below.